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This does not opus, not an article, just a thought away. I was faced with such a wonderful activity - as spring of 2007. It all started with a banal site creation, desires to develop the project, then, in the course of its evolutionary development and the course of his project was faced with the phenomenon as a basis for optimizing the sites and their promotion. Of course were the first steps, first the top, which is as logical end of the first Pang ( I just realized that it really made sense, given my activities on promotion of the site and features of the project) - will not say that I am wrong someone said that ever, in any case it was, as it turned out my mistakes, errors, from simple ignorance of what to do, and so far, my experience in optimizing websites amounts to more understanding of what not to do, when to develop web- project. But the distinct look and visibility of the situation in this regard I have developed. And thats what I think about it. The very scope of optimizing sites, as it exists now, should be very mutate in its current form its prospects are low. As long as there is a clear reassessment of the role of optimization - again in its current form, that is in the form of a natural market when the company - the market leader ( again not naming) will hold for 1000 dollars a month the same steps to promote the site, which can be student for $ 100, especially in terms of purchasing options, code corrections, etc. But talk about that " Yandex wins, and optimization of die" I also think, sorry for the mauvais ton, absolute nonsense. Lets compare the basics of optimization sites, for example, the construction of houses.
In the process of building the house, is, as we know a lot of processes - project development, dredging, filling the basement, laying bricks, installing floors, installing windows, summarizing communications and everything else. Yes, they can not be directly linked, and from each other not directly depend - But if even one process is rolled, the concept of SIMPLE will rise. The same can be said regarding the optimization in the whole structure of the measures to develop the site - if you compare it with the laying of bricks in the process of building a house, without which, in principle, can not pour the foundation, and the rest simply did not take place without foundation as a consequence. However, the network grows the number of projects, and without QUALITY GROWTH INTERNET DRAFT He just no prospects. Development of the Internet - a project that, if anything, is as versatile procedure, like building a house, starting from the idea of the Internet - a project by continuing to implement in terms of design, usability, functionality, usefulness to the public, first and foremost. That is trite need to repeat the well- worn phrase, but you need to create interesting projects for people, not ALGORITHMS search engines. We need to try to develop a site that would have people in the tabs, it must be information that people would be looking only at your website. Make it longer, it is more expensive, but lets take the example of any known and interesting Internet - the project ( say ) . What do you think of a story they do not care of what they have positions in Yandex? Since the number of people who every morning automatically open this site in search of news significantly more than those who come to search queries. That this growth and to achieve - this is just the evolution of development - the weak should die off, as it may seem harsh, but strong, passing through thorns to the stars get all the possible laurels.
Time passes, empty pages, banal Nyusgrabberov and others, that is, sites that are created only to sell it links, etc. And by creating such a project - a project of high- level, you will be exactly the same depth all the same, on what positions you in search engines. Of course, nowhere without optimizing your web site can not do, as without laying bricks when building a house. There is no denying the need for well- corrected code, of course the site should be visible to search engines. But you need to evolve from the folds of resources to interesting and useful. Therefore, despite the need to optimize - she herself by itself, is not very viable, because all the works of the optimizer can nullify banal modified algorithms search engine. And if people come only from there, then of course the site will fall very much.
So - without the evolution and development, progress in this area can not be achieved. Web site promotion - this copywriting or And usability, and marketing, and even PR, and this is one of the links When creating a site - it is certainly optimization, but only one of the links. The question may arise, and why do you need the optimizer? Well, the project will have competent management, which is responsible for its direction, the technical team, a team of journalists, well, the optimizer will be in your niche, to have their firm place and be a vital link in the chain, as a competent division of responsibilities almost no basis for the functioning of site. He climbs into other directions, and each is responsible for their work. But this is where I think, and hides some pitfalls.
And most important - is a constant struggle with search engines METHODS cheat SITE. Despite the attempts of civilized discourse, creating various clubs captains, allegedly establishing civilized interaction - all are reminiscent of some kind of fun to play high and mighty with the weak. Here are just a competent game Yandex. Why is literacy - because this game is to advance, given the increasingly competitive and the advent of foreign players at a time, when youre LEADER. And this is very correct - to keep the conquered heights. Therefore, such contacts with the optimizer, no more than an indicative yield of the people and feeding children candy on the square before the election. In fact, for all this does not prevent Yandex regularly update algorithms, cancel Link and Ancor, and continue in the same spirit. Therefore, soon optimization in its current form, which is 90% reduced to buying options, the selection of keywords and a few more procedures navryadli has a chance of survival. As not many chances, with all due respect, is himself optimizer in its current form - skills which are limited to buying options, adjusting the code and a number of current procedures. I think we can sum up - the optimizer should become full- fledged manager of Internet - project. And to know and be able to much more than just buying links, and keyword selection.
But here again, play out the harsh laws of the market - those who do not want to learn, develop, freelancers that dumping on the market, guided by the desire to snatch a penny here and now, simply wither away as a phenomenon. And those who will develop, learn and become full- fledged project managers - will occupy a niche, create a great marketing and PR campaigns to promote projects on the Internet that will offer customers not one- sided promotion in search engines, and a full range of services for the creation and development of the project Those, and will receive a worthy reward for their work and their knowledge. And never die optimization - is necessary and useful craft. But a major evolution of us in this market and in this area can not be avoided. And let us all deeply WILL spit on EXTRADITION Yandex and everyone else! Yes, it may take time, easy money, linkopomoek, sites, its me, and this is my dog " - that is, opportunities for Crazy earnings will be less. But those who are able to develop a complete project - will be the leader and ideological, and on advertising to earn good money. And the people on this site will not go through a search engine, but directly. I know, sounds like the kind of absolute, perfect picture - but strive for this need.
And those who now also be able to play a proactive and begin to grow, expand horizons, to pursue new knowledge may well be just ahead of current leaders in this area and become the first. Just do not go with the flow, away from the banal " promotion in search engines and come to the establishment of full Internet - projects. Since, in spite of some peculiarities of perception of the Internet, the classic canons of business are in it just as offline.
